The first vehicle to emerge from Ford's new low-cost EV platform will be a mid-size pickup, set to debut in 2027 as part of a strategic shift.
Ford has decided to power its upcoming three-row SUV with hybrid powertrains instead of going all-electric, as they rework their electrification plans.
This pivot to a low-cost EV pickup positions Ford uniquely against Tesla, which is prioritizing a "robotaxi" and simpler versions of its current EVs.
CEO Jim Farley announced a team of around 300, including former Tesla and Apple engineers, focusing on developing the low-cost EV platform in Irvine, California.
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