Demand for new Teslas in California dropped 24% in Q2, with Rivian witnessing a 69% increase in registrations, becoming the fastest-growing major brand in the region.
California is a significant market for Tesla, with 21.4% EV share compared to the 7.5% U.S. average in 2023, impacting Tesla's sales performance heavily.
In 2023, six out of ten electric vehicles sold in California were Tesla, showing their dominance, but recent data indicates a decline in demand, potentially due to Musk's controversies.
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