"They were one of the first Chinese brands that could [offer] right-hand drive for electric vehicles," says Jeffrey Gan, Sime Darby Motors' Managing Director for Southeast Asia. This adaptation has been pivotal for BYD's success, particularly in right-hand drive markets such as Malaysia and Singapore, where competition is fierce and consumer preference is evolving. Their ability to cater to local needs has clearly helped them establish a solid foothold in this region.
"When we started in 2019 [in Singapore], there were not sufficient offerings in terms of their products," Gan says. Initially limited to just one model, the BYD e6, the brand's ASSESSMENT of market dynamics led to significant expansion. With the launch of competitive models like the Atto 3, the Seal, and the Dolphin, BYD transformed its international strategy and significantly increased its market orders, showcasing flexibility and quick responsiveness.
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