Expensive Pain: The Untapped Social Capital for Entrepreneurs | Entrepreneur
Briefly

A study from the Association for Psychological Science concluded that 'despite its unpleasantness, pain may actually have positive social consequences, acting as a sort of 'social glue' that fosters cohesion and solidarity within groups.'
But a specific conversation stood out to me among all others. One of the attendees let me know their friend recently lost a child and they sent them the video of my talk. They said it helped their friend feel less alone and offered them comfort during a difficult time.
By sharing her personal story, the author was able to form deeper connections with others who had experienced loss, and this led to opportunities such as speaking engagements and new business connections.
Read at Entrepreneur
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