"Our industry thrives in a zero-for-zero tariff environment. While distillers recognize the administration's efforts to address trade imbalances, the provincial bans have been especially damaging."
"Since Liberation Day, it's unfortunate to report that our industry has lost over 70 percent of its market share in Canada, a critical export destination."
U.S. spirits exports to Canada have decreased by nearly 70%, dropping from $250 million to $89 million. This decline followed tariffs imposed by President Trump, leading Canadian provinces to remove American alcohol from stores. Iconic brands like Jack Daniel's and Jim Beam have responded with layoffs and production pauses. Despite some tariffs being lifted, many provinces continue to restrict U.S. spirits. Canada has fallen from the second-largest to the sixth-largest market for American spirits, with exports dropping from $203 million in 2024 to $60 million in 2025.
Read at Fast Company
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