That's hugely beneficial for those looking to measure trends, best posting times, industry shifts, etc. This type of analytic insight has been used to predict major market shifts, helping big organizations to strategize based on the flow of tweet conversations.
Community Notes has provided a new means to counter misinformation on the platform. But it's likely not up to the task of replacing all of X's former moderation measures. Twitter was too slow to implement updates, and Musk's less cautious approach has provided benefits.
A key challenge for X now is that so many brands are abandoning it, largely due to Musk's divisive comments, but also his decision to allow banned profiles to come back.
That's enabled a new wave of hate speech and harmful commentary to proliferate, which is turning users, and brands, away.
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