Realtor.com CEO Damian Eales questioned CoStar Group's claims about Homes.com surpassing Realtor.com in traffic, pointing out that CoStar includes 17 websites, most of which are unrelated to Homes.com.
Eales referred to CoStar as a 'wolf in sheep's clothing,' alleging false audience claims. CoStar advertised 156 million audience for Homes.com, while in reality, it's for their Residential Network traffic with 17 URLs.
CoStar Group confirmed the inclusion of 17 sites in their Residential Network, encompassing Homes.com, Apartments.com, Homesnap, and CitySnap. CoStar stated they have only used the Homes.com traffic figure for audience claims.
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