Oracle determined the Advertising business was not consistent with its current strategic vision, resulting in its shutdown.
Employees were blindsided by the abrupt decision to end the ad business, with no prior warning or notification.
CEO Safra Catz announced the exit of the advertising business during an earnings call, stating a decline to $300 million in revenue.
There were discussions about potentially offloading Datalogix and BlueKai businesses in the lead-up to Oracle's announcement.
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