The collaboration between VIA and The Globe and Mail, utilizing Optable's data clean room, showed a 300%-plus increase in targeted reach over general travel audiences.
With insights into matched customers, the campaign yielded a reach 3.4X greater than addressing a general travel audience, showcasing significant targeting power.
This innovative strategy not only enables better audience targeting but allows revenue growth for involved parties, illustrating the efficacy of privacy-focused data solutions.
The results suggest that data clean rooms can effectively enhance marketing efficiency, with VIA's collaboration providing a successful case study in customer matching.
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