"Coercive power in business relationships refers to the ability of one party to influence another through the threat of negative consequences or punishment. For example, large retailers such as Walmart often use coercive power when negotiating with their suppliers for the lowest prices."
"Reward power in business relationships involves positive reinforcement to encourage desired behaviors. Reward power encourages positive interactions and reinforces behaviors that contribute to the health and success of the business relationship. For example, manufacturers will often devise sales contests tied to achieving sales targets and reward salespeople with incentive trips or bonuses."
[
Collection
]
[
|
...
]