Asda's sales fell by 6% in the 12 weeks leading up to 4 August, reducing its market share from 13.7% to 12.6%, highlighting a concerning trend.
Lord Rose expressed his disappointment: "I've been in this industry for a long time and I am slightly embarrassed. I won't deny that. I don't like being second, third or fourth."
Acknowledging the need for a shift in leadership style, Lord Rose urged Mohsin Issa to stand back from daily operations, indicating a new approach is required.
Asda's competitors are thriving, with Tesco's market share rising from 27% to 27.6%, alongside Sainsbury's sales growing significantly, showcasing their strategic advantages.
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