Ally courts millennial, Gen Z customers with new brand platform

In the last three months, 43% of new checking accounts were opened by millennial customers and 31% by Gen Z customers. For savings accounts, 37% were opened by millennials and 32% by Gen Z. More than half of all accounts are being opened at national banks or neobanks. The figures come from JD Power data. The account-opening trend shows strong participation from younger generations across both checking and savings products.

"In the last three months, 43% of all new checking accounts were opened by millennial customers, and another 31% by Gen Z, according to JD Power data, said Jennifer White, a managing director in financial services at the firm."

"For savings accounts, those figures are 37% and 32%, respectively. More than half of the accounts are being opened at national banks or neobanks, she said."

Read at Marketing Dive