You can track Taylor Swift's tour by where airline ticket sales surge
Briefly

United Airlines' chief commercial officer Andrew Nocella stated that there is a clear pattern of ticket demand increasing by at least 25% during Taylor Swift's 'Eras Tour' weekends, exemplifying her substantial economic influence in the travel industry.
Southwest Airlines has added flights to accommodate the demand from concertgoers traveling to see Taylor Swift, responding to the undeniable surge in ticket sales and travel demand linked to her highly successful tour.
The 'Eras Tour', which began in March 2023 and extends to the end of 2024, has generated significant economic benefits, with Taylor Swift's concerts contributing billions to various sectors including travel and hospitality.
Swift's concerts not only fill arenas but have a ripple effect on multiple industries; both United Airlines and Southwest Airlines have expressed readiness to adjust their flights based on the increased demand during her tour.
Read at Business Insider
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