Why J. Crew's Vision of Preppy America Failed
Briefly

In one episode, a willowy detective in a tweed jacket and Ray-Bans attempts to solve a murder at an island wedding with two child ghosts in Crewcuts; another features a woman abducted into a cult of people wearing special-occasion dresses.
Sales at J. Crew have fallen for two years, with the company facing two billion dollars in debt and making drastic decisions like ceasing bridal business operations.
Read at The New Yorker
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