"If the weather is really hot, it's not really good for business. It's weird. People don't want to have to walk too much. It's creamy and melts and you get dirty and you ask for the extra napkins." - Carlos Vazquez, Mister Softee franchise owner.
"There's a sweet spot for temperature. When it gets too hot, people move away from ice cream and buy a cold drink instead." - Graeme Pitkethly, Unilever CFO.
"Mister Softee... has struggled in recent years, facing competition from boutique shops and pressure from inflation, discouraging would-be customers from baking while standing in line for a cone."
"Heineken CEO Dolf van den Brink partially attributed the brand's lower-than-expected sales growth to a soggy spring and early summer season, indicating that severe weather impacts sales across the board."
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