According to a beef industry news site, the 300 conference participants came together to begin the process of reclaiming, defining and embracing the concept of sustainability to assure the future of beef production, and beef consumption, worldwide.
The meat industry did what other industries have done under similar pressure in the past: demonstrate that it could change just enough to avoid being forced to change even more by the government.
Veneman made it very clear that if the industry ignores the problem, then somebody else will get to define the issue for the industry, and in many cases that means governments imposing unworkable regulations.
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