Retail ecommerce in Brazil more than doubled to 185 billion reals ($34.5 billion) in 2023 from $70 billion reals in 2018, with an increase in the average order value from 435 to 470 reals.
In Brazil, categories like perfumery and cosmetics, home and decor, health and food, and beverages saw the most online orders in 2023, with electronics accounting for 31% of total ecommerce revenue.
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