"The subtle-yet-important name change more accurately reflects the full breadth of the company's portfolio," said Campbell CEO Mark Clouse, highlighting a focus on growth categories beyond soup.
Campbell's snack sales grew 13% last year, indicating a significant shift in consumer preferences and the company's strategy to capture higher-growth categories.
Nearly 48% of Campbell's net sales came from snacks in fiscal year 2023, evidencing the successful expansion beyond its traditional soup offerings.
The company continues to innovate within the soup category with new flavors, responding to changing demographics, particularly targeting the younger shopper demographic.
[
Collection
]
[
|
...
]