A study by Akkodis reveals a sharp decrease in confidence among executives in AI initiatives, despite rising investments. Corporate AI strategy confidence among C-suite leaders fell from 69 percent in 2024 to 58 percent in 2025. CEOs showed a notable decline from 82 percent to 49 percent, while CTOs dropped from 82 percent to 62 percent. This decline may be attributed to disappointing outcomes from previous digital and AI strategies. Conversely, human resource officers and COOs reported increased confidence, suggesting focus on internal execution and workforce readiness.
Confidence in corporate AI strategy among C-suite leaders has dropped 11 percentage points in the past year - down to 58 percent in 2025 from 69 percent in 2024.
The percentage of CEOs who are "very confident in their company's AI implementation strategy" declined from 82 percent in 2024 to 49 percent in 2025.
The declining confidence of CEOs and CTOs - who typically focus on long-term vision, innovation, and competitive positioning - may reflect disappointing outcomes from previous attempts.
Chief human resource officers and chief operating officers have become more confident in corporate AI projects, with confidence rising from 53 percent in 2024 to 63 percent in 2025.
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