"Build-A-Bear is still not isn't entirely immune to macroeconomic pressures, but the company's profit has soared to record after record in recent quarters. Last month, the retailer reported what it said were the best results for a second quarter and first half of a fiscal year in the history of the Build-A-Bear, which opened its first store in 1997. Company executives pointed to strong store performance and other expansion efforts."
"Shares of Build-A-Bear Workshop are up more than 60% since the start of 2025, trading at just under $72 apiece as of Tuesday afternoon. That compares to just 13% for the S&P 500 since the start of the year, and marks dramatic growth from five years ago, when the St. Louis-based retailer's stock sat under $3. The toy industry overall has been "reasonably soft" in recent years, notes Neil Saunders, managing director of GlobalData"
Build-A-Bear's shares climbed more than 60% in 2025, trading near $72 after five years below $3. Revenues in the first half of fiscal 2025 reached $252.6 million and pre-tax income rose to $34.9 million, up 11.5% and 31.5% year-over-year. The company reported record quarterly and first-half results and raised its full-year outlook despite expected tariff-related costs. Craft-oriented product demand and the in-store, make-your-own plush experience drove strong store performance. The brand often attracts planned visits that contrast with weaker overall mall traffic.
Read at Fast Company
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