Affordable electric vehicles are key to reviving stagnant EV sales, with automakers like GM and Ford showing reluctance in making significant investments in lower-priced models.
Tesla, despite having the potential to lead the charge in affordable EVs due to scale and technology advantage, is focusing more on autonomous driving technology than pushing for cheaper electric vehicle options.
Japanese automakers are cautious about EVs, while Korean automaker Hyundai-Kia is investing aggressively in more affordable EV models, albeit also focusing on hybrids and plug-in hybrids for the U.S. market.
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