""On average, our prices have risen approximately 70 percent since the beginning of the year," said Charles Giancarlo, chairman and CEO of Everpure. "We expect the current environment to persist," he added, noting that the crunch is likely to last far longer than the COVID-era disruption."
""Unless demand created by AI abates in the next year, we could see these escalated costs continue for many years to come," Giancarlo warns."
""We will not profiteer from this crisis ... we are choosing to share the burden alongside our customers," Giancarlo said. "To that end, we are committed to transparency in our pricing and consistency in our engagement with customers, channel partners, and suppliers.""
Everpure, formerly Pure Storage, is facing a significant supply crunch in the storage market due to component shortages and increased demand from AI. Prices have risen approximately 70% since the beginning of the year, with some semiconductor components surging between 300% and 900%. The company is committed to not profiteering from the crisis and aims to share the burden with customers. Everpure has adjusted its pricing and terms in response to the fluctuating costs and availability of components, while maintaining transparency and engagement with stakeholders.
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