The French Perfumer Behind the Internet's Favorite Fragrance
Briefly

"I was not happy about what I created. I felt it was too old-fashioned." Kurkdjian expressed his initial dissatisfaction with the samples he designed for Baccarat, leading him to explore his "hidden treasures".
"For Baccarat, Kurkdjian had designed three samples riffing on scents that were popular at the time when Baccarat was founded." This highlights his approach to connecting contemporary fragrance with historical significance.
Read at The New Yorker
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