The MTA is offering advertisers just two more opportunities to feature on MetroCards before the transition to the OMNY system. This move marks the imminent retirement of the yellow transit payment method in favor of contactless payment, aiming to celebrate the MetroCard's legacy while promoting the switch to OMNY.
While the advertising potential on MetroCards will decline with the shift to OMNY, the final two promotional cards are set to become coveted collectibles. Riders are encouraged to opt for OMNY by tapping their debit card or phone's digital wallet, eliminating the need for physical card reloading at machines.
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