A neon sign displaying 'Never Give Up' embodies the spirit of FirstLive, a venue that transformed from a guidebook into a resilient live music hotspot in Bushwick.
Danny Garcia's vision of a coffee house as a physical representation of his guidebook on live music venues led to the creation of FirstLive, emphasizing community and promotion.
Challenges like water leaks and wall collapses prompted reimagining and upgrades at FirstLive, illustrating the team's perseverance and determination to continue the venue's legacy.
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