How website can help small businesses

"Necessary preparations that include market and financial research will alone take a minimum of a year. ROI is expected to last a minimum of two years after launch depending on the size of the business. Only a few survive this benchmark, no matter how much work goes in."

"Throughout the process, exposure is a key tool in getting into the minds of a target audience. Finding the right form of exposure is essential. This means advertising. Regardless of the type of advert, it always boils down to the website."

"Less than two-thirds of small businesses have a website. By 2019, 94 percent of small business websites will be mobile friendly. Among small businesses without a website, more than half plan to build one in 2018. Small businesses cite cost (26%), irrelevance to industry (27%), and social media (21%) as key reasons behind their decision not to have a website."

"Social Media: SMEs tend to choose Social Media to promote their goods and services despite the risks. Social Media may have in-app features (i.e. Facebook Marketplace) that makes it convenient for consumers to buy and sell their goods. However, in January 2018, Facebook announced that its algorithm will once again prioritize posts from friends and family. This means accounts that aren't associated with individuals will be de-prioritized."

Starting a business requires extensive preparation, including market and financial research, which can take at least a year. Return on investment is expected to last at least two years after launch, and only a small number of businesses meet that benchmark. Exposure to the target audience is essential throughout the process, and advertising ultimately depends on the website. Many small businesses lack websites, citing cost, industry irrelevance, and social media as reasons. New website technologies make building and maintaining sites easier, more accessible, and cheaper. Innovation and adaptation are necessary, including incorporating social media and ensuring mobile-version websites for smartphone users.

Read at Thedrum