When the Barnes & Noble in Bay Plaza closed for good in 2016, it looked like bookstores in the Bronx were all but extinct, before Noëlle Santos opened the Lit. Bar in Mott Haven in 2019 to keep literacy alive in the borough.
The opening of the Lit. Bar injected life into what seemed like a dead business, with two other bookstores arriving on the scene following the store's opening. In the summer of 2022, Edokia Bookstore also opened in Mott Haven and last month a bookstore called Bronx Bound Books began operating out of a kiosk within a mall at Bay Plaza.
The venues are vibrant and create buzz with celebrities often seen on site. For instance, Jada Pinkett Smith was at Santos' store last month to discuss her new book.
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