How Prema-Quebec used a 1.8lb book to raise funds
Briefly

Préma-Québec capitalized on this insight by creating 'The 1.8 Pound Book' - a book weighing the equivalent of a very large preemie. The best way to make Quebecers understand the fragile reality of a premature child.
Distributed in every bookstore across the province of Quebec, the book contains 4 light-hearted stories about prematurity. The book jacket acts as a cover that protects and keeps warm the delicate baby face on the cover. This little face with a circumference of 21 cm reflects the reality of a...
Read at The Drum
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