Outdoor Research introduced the 'Freewheel' collection aimed at mountain bikers, sponsoring events like Crankworx Speed and Style and athletes like Georgia Astle and Tom and Bas Vansteenbergen.
Legacy outdoor brands like Outdoor Research entering the mountain bike space is a logical extension, but the execution varies. The focus lies on whether they truly offer innovative bike apparel or just rebrand existing products.
[
add
]
[
|
|
...
]