Lower-budget cycling teams in cycling are in desperate need of sponsorships as 2026 approaches. Team Arkéa-B&B Hotels has confirmed that their sponsors will not renew, and other teams like Lotto are also struggling to fill funding gaps. CEO Stéphane Heulot highlighted increasing inflation and companies deprioritizing sports sponsorships as key factors complicating their situation. While striving to secure a new title sponsor and boost their budget, he remains optimistic, stressing the value of continued success in competitions like the WorldTour.
It's not just a game; it's a fight for lower-budget cycling teams to secure sponsorships, especially with deadlines approaching for funding beyond 2026.
As CEO Stéphane Heulot explained, finding a new title sponsor while facing rising costs and inflation is a significant challenge for teams like Lotto.
Despite the challenges, Heulot remains optimistic about securing sponsorships, emphasizing the importance of maintaining performance in the WorldTour.
The current economic climate has made sports sponsorship less of a priority for many companies, impacting lower-budget teams seeking financial backing.
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