For the uninitiated, there's a pretty typical process to bike reviewing: brands hand off a product to journalists, along with a wad of information, give us an embargo date and a little pat on the head, and send us on our merry way.
There are plenty of reasons to follow that traditional format, the primary one being practicality. That's the framework that best allows me to do my job, and brand people to do their jobs, while communicating useful info to readers.
I don't have access to a tidy little doc full of graphs and testimonials and stats. I don't have price sheets or a launch date. All I have is a handlebar, and a couple of cryptic texts.
This handlebar weighs 263 g, it's made out of Forg+Bond's FusionFiber thermoplastic carbon. It has 25 mm of rise, and I've heard vague rumblings that it's unsurprisingly not going to be a budget-minded bar and that F+B has some big-time performance claims to make around it.
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