"This event showcases the exceptional talent and dedication of these unsung heroes," says Marc van Rooij, President of Shimano Europe. "As the cycling industry continues to thrive, we want to inspire the next generation of mechanics and reinforce the vital role they play in ensuring a positive cycling experience for all."
Shimano aims to raise awareness of the importance of regular bike servicing with the European Bike Mechanics Championships, promoting it as a rewarding career path amid a growing demand for professional maintenance.
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