Dan Gerhard and Jake Heilbron purchased the brand back from Kent Outdoors, reuniting with experienced employees. 'We're doubling down on our unique brand legacy and returning to some basics.'
Kona's focus on being rider-owned brings stability, making dealers a priority, pausing direct-to-consumer sales, with plans to update inventory and models.
Kona's return to private ownership allows for more streamlined operations, flexibility in pricing, and quicker decision-making with supplier support.
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