In response to global economic pressures, IKEA has announced substantial price cuts for its in-store restaurant meals. The Ingka Group will halve meal prices during weekdays and offer free meals for children at various locations. This initiative, aimed at assisting families, is part of IKEA's strategy to enhance the customer experience and reaffirm its commitment to affordability. For instance, a family meal in France now costs just EUR 6.96, down from EUR 19.90. Additionally, customers receive a voucher for future purchases, illustrating IKEA's holistic approach to value.
Tolga Öncü, Ingka Group's Chief Operating Officer, emphasizes that 'Food has always been very important for IKEA… enabling even more people to enjoy our restaurant offer.'
The cut in prices, reducing a typical family meal from EUR 19.90 to EUR 6.96, showcases IKEA's integrated approach to affordability.
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