Guinness, founded in 1759 in Dublin by Arthur Guinness, is a world-famous stout recognized for its dark appearance and creamy texture. Despite its Irish origins, Great Britain has surpassed Ireland in Guinness consumption, averaging 2.2 million pints per day as of 2022. The UK market exhibits a deep affection for Guinness, with projections indicating it will become the top-selling beer by the end of 2024. Additionally, Nigeria has a strong connection to Guinness, dating back to 1962 when the first brewery outside Ireland opened in Lagos, blending local culture with this iconic brand.
Guinness boasts not only a rich historical legacy dating back to 1759 but also has evolved into a significant part of cultural identity in several countries, notably Nigeria.
By the end of 2024, Guinness is projected to be the top-selling beer by volume in the United Kingdom, showcasing its immense popularity.
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