Hop water, as it's known, can deliver on what so many non-alcoholic India pale ales cannot: vibrant, fresh flavor that smacks of lupulin, the resinous substance that gives hops their characteristic aroma and flavor.
Officially, Hop Kick is a 'hop-derived aqueous extract that's clear, flowable, and completely soluble in cold-side beverage operations.' Jeff Dailey, the sensory manager at John I. Haas, highlights its efficiency and origins in maximizing hop flavors in beer production.
Though it was never fully embraced in beer, the product gained steam amid the rise of hard seltzers several years ago. It only gained more traction with the arrival of the better-for-you drinks movement.
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