Your company may be slow with AI, but you can't afford to be | MarTech
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Your company may be slow with AI, but you can't afford to be | MarTech
AI is widely used in everyday services, including grocery shopping and dental care. Concerns about AI are valid because it is advancing rapidly. This moment is a societal inflection point, similar to early email adoption when individuals built skills and programs before companies embraced the technology. Innovation is now bubbling up from individuals and mid- to lower-market enterprises rather than from super-enterprise companies. Large organizations often lag due to information security and privacy restrictions or lack of attention. To move forward, learn AI independently and go beyond surface uses like copywriting so you are prepared when organizational adoption finally occurs.
"AI has escaped containment in the business world and is now everywhere. At the grocery store, my app uses AI to suggest what I should buy. My dentist even told me about a new AI-powered app designed to help people clean their teeth. AI is suddenly everywhere."
"This feels like the early days of email, when we had to teach ourselves email skills and develop our own programs because companies didn't believe in email yet. Once again, individuals have the power to create new things using new technology."
"The opposite is happening with AI. Innovation and applications are bubbling up, thanks to people working on their own or at mid- to lower-market enterprises to explore and expand AI's uses. I have several friends who have created apps or websites that incorporate AI to solve practical problems."
"If you want to go full speed ahead on AI beyond surface uses like copywriting, but your company is still debating it, teach yourself. Don't wait around for your company to catch up. Instead, be ready when it finally happens."
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