Wix introduces generative AI for iOS and Android app development, interpreting user descriptions to create customizable apps with first- and third-party integrations.
CEO Avishai Abrahami highlights Wix's goal for AI solutions to facilitate rapid digital experience creation, aiming to empower users through streamlined online presence building.
Wix's AI-powered app builder, part of the premium Branded App plan, produces fully native iOS and Android app code with customizable branding, layout, and features, simplifying the submission process to app stores.
AI-generated app personalization depends on detailed user input during setup, with Wix aiming to automate the majority of the app development process, enhancing user experience and customization.
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