UWM provides free technology for brokers to compete and fosters loyalty. Their in-house technology aids in navigating the mortgage market fluctuations effectively.
Rocket Mortgage integrates AI but emphasizes human responsibility in decision-making. AI enhances speed and data analysis, improving customer experiences.
Rocket utilizes AI models for income underwriting without human intervention for two-thirds of cases. Investment in models, data, and techniques is crucial for AI success.
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