Generative AI positions Chief Marketing Officers as leaders in enterprise AI adoption, enabling them to connect AI investments to measurable business outcomes and enhance workforce transformation.
CMOs are in a unique position to confront risks head-on by linking AI initiatives to output metrics like customer satisfaction, revenue gains, and overall brand innovation.
With nearly 70% of enterprise marketers implementing generative AI, marketing is leading other non-IT functions in leveraging AI for organizational improvement and strategic advancement.
Key areas where CMOs can lead include connecting AI investments to business outcomes, transforming workforce practices, and tackling risks associated with AI implementation.
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