AI-powered search innovations, like Google's AI Overviews, are reshaping the ad tech landscape, challenging traditional search methods and leading to increased user expectations.
Google faces antitrust accusations for its search engine dominance and strategies, such as multi-billion-dollar agreements to maintain default search engine status, raising concerns about market competition.
#ai-driven-search #ad-tech-industry #google-dominance #antitrust-cases #competition-in-tech-industry
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