"Our KEEP system is designed to make refinancing easier for borrowers by identifying those eligible for savings and automatically reaching out to them with relevant information. We're excited about the potential for millions to benefit from a streamlined refi process." - Mat Ishbia, President and CEO of UWM.
"With the use of AI, we can track various data points that determine if borrowers can save on their mortgage payments, ensuring they are informed quickly about their options, thus improving the overall refinancing experience." - UWM spokesperson.
"The launch of KEEP not only aims to provide savings to borrowers but also allows brokers to focus on their business while ensuring clients have a smooth path to refinance as the market evolves." - UWM announcement.
"As AI gains traction in our industry, it is important to note the call for regulatory oversight to ensure consumer protection and compliance with existing laws, especially as we navigate this new technological frontier." - HousingWire report.
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