According to research from Dark Matter, 90% of U.K. businesses have noted their cloud costs rising. The reduction in demand for best-in-class offerings is also pushing cloud providers to improve their ability to switch from public cloud and diversify the bundles they offer.
Adrian Bradley mentioned that rising public cloud prices are due to factors such as high energy prices, a shortage of computer chips, and increased demand from the growing use of generative AI. While premium services are valuable for driving efficiency, businesses are seeking cost-effective alternatives for less premium services.
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