Apple Intelligence, a generative AI ecosystem, focuses on personalized experiences and safety, powering upgraded Siri, AI-generated emoji, and more.
CEO Tim Cook highlighted the importance of understanding users' personal context for Apple Intelligence, positioning it as 'personal intelligence' beyond artificial intelligence.
Apple maintains secrecy around AI model training, combining licensed datasets with public web data, potentially raising concerns about fair use and copyright challenges.
The lack of transparency in how Apple's AI technology is developed, perhaps to avoid legal issues, leaves stakeholders questioning the ethics and implications of the company's practices.
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