But as much as the Willy Wonka experience seems like a particularly egregious stunt, the truth is it's likely to become the norm going forward as generative AI is used more often in promotional materials.
The Willy Wonka Experience debacle only emphasizes the importance of that principle, he says. Indeed, says Ryan Gracey, partner and digital and technology expert at law firm Gordons, the U.K.'s independent advertising regulator, the ASA, maintains authority even over ads created with AI.
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