"Adopting AI in your team won't happen by accident,"
"You need to do it deliberately - make somebody accountable for it, and give them the space to be successful in that role."
"It's amazing how many agencies roll out ChatGPT or Gemini to their teams and don't train anybody on it,"
Mindset, not technical capability, is the main barrier to AI adoption in creative agencies. Clear ownership and a dedicated AI taskforce increase accountability and momentum. AI should be treated as a core business priority rather than a side project squeezed around billable work. Role-specific training turns experimentation into practical capability and prevents aimless use of general tools. Protected time for play and structured experimentation fosters innovation despite deadline pressures. Agencies risk undermining strategic value if AI is applied only to work faster instead of reshaping creative processes and value propositions.
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