Contrary to popular belief, there is no right or wrong formula or rules to be considered genuinely fashionable. Genuine fashion goes beyond conformity, finding its essence in individuality and the exclusive expression of personal style.
"Everything is 'one of none' in my brand; there are no restocks of any pieces and only one of each size," says Zuberi. "It is to eliminate overconsumption and to promote uniqueness so that only a few people will have the same piece."
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