The FCC initiates investigations into labeling AI in political ads for TV and radio, aiming to regulate live, on-air, and written AI disclosures, defining AI-generated content.
Proposed rules may impact cable operators, satellite TV, and radio providers, not internet streaming. AI could create deceptive 'deep fakes' in political ads, prompting FCC intervention.
FCC focuses on informing consumers about AI use in political ads instead of an outright ban. Chairwoman Rosenworcel emphasizes consumer awareness and calls for swift regulatory action on AI safety.
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