Generative AI takes center stage at Cannes Lions, driving innovation, efficiency, and personalization. AWS showcases its capabilities in interactive experiences and expert panels, leading the transformative technology.
Attendees at Amazon Port can enjoy individualized experiences like having their portrait 'painted' using AWS generative AI. This aligns with the festival's theme of culture and innovation.
#cannes-lions-international-festival-of-creativity #generative-ai #advertising #marketing #media-and-entertainment
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