
""We are seeing this as an opportunity to take our very talented people and release them from more mundane tasks so they can do more creative and more interesting tasks and we can work better as an organization. But if you said, 'Can you cut your cost profile by 5% tomorrow by using all things AI?' The answer is no.""
""Of course, technology drives a lot of what we do here. Now, creativity is our lifeblood, but how do we express our creativity? We do so with computers, with technical tools. We always have. So as toolsets improve, we can become more efficient, we can become more effective. And our creative people, therefore, are freed up to be more creative.""
Take-Two deploys AI tools in non-creative business areas to assist with mundane tasks and improve organizational efficiency. The company is not using AI as a rationale to reduce headcount or achieve immediate cost cuts. Generative AI capabilities are regarded as based on backward-looking datasets, compute, and LLMs that do not replace forward-looking human creativity. Improving technical toolsets can increase efficiency and effectiveness, enabling creative staff to focus on higher-value, creative work. AI can potentially be useful in game development if deployed properly and as a complement to human creativity.
Read at GameSpot
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